Explainer Video Process

  • Close-up of a printed document titled 'Cutting through the Confusion', discussing retirement planning and financial advice, mentioning Brady Financial and Certified Financial Planners.

    Script

    Scripts are typically provided by the client, as they know their product or service better than anyone, but we will also help craft the message to ensure a fluid connection with the on-screen visuals.

  • Line drawing of a person with multiple arms, each holding different objects like a book, phone, coffee mug, laptop, and pen, indicating multitasking.

    Storyboards

    Once the script is finalized, the storyboards walk through each scene to show exactly how the message is being visualized, through sketches of frames and key moments in the script.

  • Illustration of a multi-armed person with a briefcase, phone, notebook, and glasses, representing multitasking; below, a pink piggy bank with yellow dollar signs, representing saving or banking.

    Style Frames

    After the storyboards have been approved, the style frames are rendered to show the actual end look/feel of the final animation.

  • Illustration of a woman with four arms holding a light bulb, a clock, a chart, and a document, representing multitasking or balancing multiple responsibilities.

    Animation

    This is where everything is brought to life! As with the other phases, this phase will have opportunities for review and feedback to make sure your vision is matched.